Launch Audience-Validated Startups

Start-Right™

The Start-Right™ program guides aspiring entrepreneurs through a comprehensive journey from ideation to validated launch. Our pioneering approach leverages the transformative SAPP framework, fusing design, business, technology, and sustainability expertise. We empower you to align your unique strengths with real audience needs, validate product-market fit, and unveil a market-ready minimum viable product (MVP) backed by a robust entrepreneurial toolkit for accelerated growth.

A Proven Methodology

At the core of Start-Right™ is our proprietary SAPP (Strengths, Audience, Problem, Product) methodology – a systematic yet creative process for developing sustainable solutions tailored to audience needs. SAPP enables you to deeply understand your target audience, uncover root problems, and ideate focused solutions that leverage your unique capabilities.

The Start-Right™ experience comprises three interconnected services:

Founder Skills & Capacity Building

Through comprehensive assessments and cohort curation, we identify your entrepreneurial strengths, needs, and growth areas. Our tailored curriculum fosters hands-on mastery of vital skills like user research, business modeling, pitching, financials, and operations – equipping you with a robust entrepreneurial toolkit.

Discovery Sprints

These immersive sprints align your strengths with potential audiences through two phases:
-Empathy & Insight Sprint: Build profound audience understanding and define key problems.
-Ideation & Validation Sprint: Iteratively create, test, and validate potential solutions.

SAPP Guided Incubation

In partnership with investors, we provide 8-month incubation journeys powered by SAPP. Beginning with detailed founder assessments and cohort curation, you undergo customized training, activities, and coaching to launch validated products into the market as pilot projects.
Through Start-Right™’s SAPP-driven approach, you emerge with an MVP, go-to-market strategy, and the entrepreneurial mindsets, resources, and networks crucial for sustainable venture success.

turn your vision into a living reality.
Contact us now!

Unearth the difference of our human-centered approach and let us bring your vision to life.